E(lectronic) waste is the world’s fastest growing waste stream. Roslyn founded MobiCycle to empower consumers and organisations to reuse, repair and recycle electronics while completing her MSc in Major Programme Management. As a for profit social enterprise, MobiCycle employs a few tools to launch the business. In this talk, Roslyn will explain the challenges around creating a product portfolio with cutting edge technology that relies on C++. Finally, Roslyn will discuss some tips on how to leverage technology for non-technical founders.